Tourest Hosted Buyer programme - FAM trip to Western Estonia
Charming coastal landscapes and vibrant culture
Dear Tourism Professional,
Estonian Travel & Tourism Association and Estonian Tourist Board/Visit Estonia in cooperation with airBaltic invite you to a FAM trip to Estonia in the framework of TOUREST 2025 Hosted Buyer Programme (HBP), from January 29th to Feb 2nd.
The Hosted Buyer Programme and FAM trip are targeted to the product managers and the
sales personnel dealing with potential sales to Estonia from the following markets: Finland,
Sweden, Norway, Denmark, Germany, Austria, Switzerland, the UK, Spain, Italy, the Netherlands and Belgium.
The programme consists of following events:
• Meet and do business with a varied selection of best suppliers for Estonia during the
TOUREST B2B Workshop, with around 40 suppliers from different parts of Estonia
• Conclude the busy day of business at the Get-together dinner with the local suppliers in a
relaxed and cosy atmosphere in a modern restaurant in Tallinn
• Explore our capital city Tallinn, where the WOW factor is the charming combination of a
unique medieval atmosphere and a very modern and tech-savvy society! For the returning participants we will certainly think of something new to see!
• But, in Estonia, there is much more to discover - you are invited to fun adventures outside
of the capital Tallinn, on post-tours.
Below you find your Western Estonia programme to Pärnu and Viljandi, details will be added along the way.
Scroll down for more information and articles!
Source: Visit Pärnu
A trip to Western Estonia offers a blend of rich history, charming coastal landscapes, and vibrant culture, with the towns of Pärnu and Viljandi as highlights of the journey. Known as Estonia's "summer capital," Pärnu is famous for its sandy beaches, soothing spas, and lively boardwalk, attracting visitors who come to relax by the Baltic Sea and explore the town’s impressive historical architecture, parks, and art galleries. Viljandi, on the other hand, is a town steeped in medieval history and renowned for its strong folk culture. Set beside the picturesque Viljandi Lake and framed by the ruins of a 13th-century castle, Viljandi charms visitors with its narrow streets, wooden houses, and annual folk music festival, one of the largest in the Baltic region.
Together, Pärnu and Viljandi showcase the diversity and beauty of Western Estonia, offering travelers a chance to unwind in tranquil nature, experience Estonia's traditional culture, and discover the heart of the country’s historic towns. Whether exploring coastal boardwalks, relaxing in spa resorts, or wandering through castle ruins, a journey through Western Estonia is an invitation to experience the soul of this unique northern European country.
Source: Susann Kõomägi
Wednesday, Jan 29.
Individual arrivals according to the schedule to Tallinn airport or ferry terminal
Meet & greet by Tourest & Visit Estonia team members and transfer to Nordic Hotel Forum, in the heart of Tallinn
18:45 Hosted walk (5 minutes) to dinner restaurant for early arrivals
19:00 Welcome dinner at Radisson Collection Hotel, in the city center, newly opened 2023
Thursday, Jan 30.
Breakfast at the hotel
08:45 Organized transfer to Tourest B2B Workshop in PROTO invention factory
09:45-10:45 Destination Estonia: presentations by Visit Estonia, AirBaltic, Tallink and Proto
11:00-12:30 Workshop session I
12:30-13:30 Lunch on the spot
13:30-16:00 Workshop session II
16:00-16:30 Mix! Mingle! Snack!
16:30-17:10 Discover PROTO Invention Factory
17:15-17:45 Transfer to the hotels
18:30 Organized transfer to dinner
19:00-22:15 Tallinn City presents: Get Together Dinner with organizers and Estonian suppliers at Fotografiska restaurant, MICHELIN 2024 Green Star
22:30 Transfer to hotel
Overnight stay
Source: Virgo Haan
Friday, Jan 31.
Breakfast at the hotel
10:00 Check out and departure. Bring your luggage!
10:15 Tallinn: Medieval & Modern
Discover by foot the UNESCO-listed charming and cosy Old Town, surrounded by tower-dotted medieval city wall, the Dome Hill with viewing platforms and cathedrals, the Town Hall Square.
11:30 Stop and introduction to Olde Hansa, the medieval restaurant with authentic Hansa-era meals and drinks.
12:45 Bus pick-up and drive to Telliskivi Creative District, located in the former industrial complex of Tallinn, which houses galleries, small shops, various creative companies, start-ups, and restaurants.
13:00-14:45 Lunch at the restaurant F Hoone, in the imposing century-old industrial building, being one of the phenomena of the Tallinn food scene.
15:00-16:30 Get creative at the Creative City! Choose: Leather Crafting Workshop at Stella Soomlais / Chocolate Workshop in Chocokoo / Street Art Pioneer Tour of Telliskivi District.
16:45 Post-Tour to Western Estonia begins!
Drive out from city, to an elegant lifestyle restaurant in the beautiful forests and bogs of Raplamaa, where the host, Ants Uustalu, prepares a special menu for each evening.
18:30 Dinner at Ööbiku Gastronomy Farm Restaurant
1 hr 30 minutes drive to Viljandi, a charming town, boasts impressive castle ruins, cozy cafes, picturesque lakes, and a lively cultural scene.
Check-in and overnight at Park Hotel Viljandi, in the centre of Viljandi Old Town
Source: Rivo Veber
Saturday, Feb 1.
Breakfast at the hotel.
09:00 Guided tour in Viljandi and visit to Estonian Traditional Music Centre to hear and learn more about folk music traditions.
11:30 Inspection to Schloss Fellin, a boutique hotel located in Viljandi Manor
12:30 Lunch at hotel`s restaurant Schloß
14:00 Drive to Soomaa National park, home to extensive bogs surrounded by forests, rivers, flood meadows and wooded meadows.
15:00- 17:00 Guided kicksledge hike, to experience surrounded area`s nature.
Transfer to Pärnu, Estonia's most popular summer holiday destination is known for its long sandy beach, restaurants, cocktail bars, spas, and relaxed, laid-back vibes.
17:45 Check-in to Hedon Spa & Hotel, located on the seashore of Pärnu
18:30- 19:30 Possible to try out hotel`s Silent Spa
20:00 Dinner at Villa Ammende Restaurant
Overnight
Sunday, Feb 2.
Breakfast at hotel, check-out
Organized transfers:
09:00 Transfer for departures from Tallinn
11:00 Arrival to Tallinn, stops: ferry terminal, airport
12:00 Transfer for departures from Riga
15:00 Arrival to Riga airport
Individual flights
Program is subject to change.
Source: Mati Kose
See where others are heading to explore the different parts of Estonia!
North- Untouched Nature & Charming Manors https://visitestonia.com/en/traveltrade/tourest-hosted-buyer-programme-north-coast-of-estonia
South- Cultural heritage and lively university town https://visitestonia.com/en/traveltrade/tourest-hosted-buyer-programme-south-estonia-tartu
Island Saaremaa- Junipers, windmills & island tranquility https://visitestonia.com/en/traveltrade/tourest-hosted-buyer-programme-island-saaremaa
Source: Martti Volt, Visit Estonia
Additional information:
For the hike: as for clothing and footwear for the participants, we recommend dressing in layers according to the weather forecast for comfort. For the hiking trip, hiking boots or heelless rubber boots are suitable footwear. A small backpack is advised for personal belongings. It's also a good idea to bring spare socks and footwear in case your feet get wet and you want to change after the hike.
Your contacts:
Kaidi Kuusmann
Tourest Hosted Buyer Programme
Project Manager
TourestFAM@etfl.ee
Guide in Tallinn old town: Vidrik Korp, vidrik.korp@gmail.com
Hosting the post-tour:
Ms Piret Koodi, Visit Estonia, +372 517 2072
Useful material
Last updated
02.02.2025