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Map of Estonia

Source: Priidu Saart

Tourest Hosted Buyer programme- FAM trip to South Estonia & Tartu

Cultural heritage and lively university town

Dear Tourism Professional,

Estonian Travel & Tourism Association and Estonian Tourist Board/Visit Estonia in cooperation with airBaltic invite you to a FAM trip to Estonia in the framework of TOUREST 2025 Hosted Buyer Programme (HBP), from January 29th to Feb 2nd.
The Hosted Buyer Programme and FAM trip are targeted to the product managers and the
sales personnel dealing with potential sales to Estonia from the following markets: Finland,
Sweden, Norway, Denmark, Germany, Austria, Switzerland, the UK, Spain, Italy, the Netherlands and Belgium.

The programme consists of following events:

• Meet and do business with a varied selection of best suppliers for Estonia during the
TOUREST B2B Workshop, with around 40 suppliers from different parts of Estonia
• Conclude the busy day of business at the Get-together dinner with the local suppliers in a
relaxed and cosy atmosphere in a modern restaurant in Tallinn
• Explore our capital city Tallinn, where the WOW factor is the charming combination of a
unique medieval atmosphere and a very modern and tech-savvy society! For the returning participants we will certainly think of something new to see!
• But, in Estonia, there is much more to discover - you are invited to fun adventures outside
of the capital Tallinn, on post-tours.

Below you find your Tartu and South Estonia programme, details will be added along the way.

Scroll down for more information and articles!

Wintery Tartu town hall square with family

Source: Timo Müürsepp

Nestled among the hills, Tartu and South Estonia offer a unique blend of history, culture, and natural beauty that invite travelers to explore an enchanting side of Europe. Tartu, Estonia's second-largest city, is known as the intellectual hub of the country, home to Estonia’s oldest university and a lively atmosphere fueled by a thriving student population. Beyond its charming, historic streets lies a landscape of untouched nature, dotted with medieval castles, lots of lakes, endless hiking trails and deep forests. A journey through South Estonia unveils a mosaic of unique traditional Estonian villages, UNESCO heritage sites, and natural landmarks like the mystical Taevaskoja sandstone cliffs and the sacred Setomaa Kingdom region.

From Tartu’s innovative museums and vibrant cafés to the tranquility of South Estonia’s countryside, this trip will uncover the region’s rich heritage and rolling landscapes. Whether you’re looking to dive into Estonia’s academic heritage, taste local culinary treasures, or lose yourself in nature’s serenity, a journey to Tartu and South Estonia promises unforgettable experiences and an authentic glimpse into the heart of Estonian culture and natural beauty all year round.

Source: Eva Maria Tartu

Wednesday, Jan 29.

Individual arrivals according to the schedule to Tallinn airport or ferry terminal

Meet & greet by Tourest & Visit Estonia team members and transfer to Tallink City Hotel, in the heart of Tallinn

18:45 Hosted walk (5 minutes) to dinner restaurant for early arrivals

19:00 Welcome dinner at Radisson Collection Hotel, in the city center, newly opened 2023

Thursday, Jan 30.

Breakfast at the hotel

09:00 Organized transfer to Tourest B2B Workshop in PROTO invention factory

09:45-10:45 Destination Estonia: presentations by Visit Estonia, AirBaltic, Tallink and Proto

11:00-12:30 Workshop session I

12:30-13:30 Lunch on the spot

13:30-16:00 Workshop session II

16:00-16:30 Mix! Mingle! Snack!

16:30-17:10 Discover PROTO Invention Factory

17:15-17:45 Transfer to the hotels

18:45 Organized bus transfer to dinner

19:00-22:15 Tallinn City presents: Get Together Dinner with organizers and Estonian suppliers at Fotografiska restaurant, MICHELIN 2024 Green Star

22:30 Transfer to hotel

Overnight stay

Source: Virgo Haan

Friday, Jan 31.

Breakfast at the hotel

09:45 Check out and departure. Bring your luggage!

10:00 Tallinn: Medieval & Modern

Discover by foot the UNESCO-listed charming and cosy Old Town, surrounded by tower-dotted medieval city wall, the Dome Hill with viewing platforms and cathedrals, the Town Hall Square.

10:45 Stop and introduction to Olde Hansa, the medieval restaurant with authentic Hansa-era meals and drinks.

12:45 Bus pick-up and drive to Telliskivi Creative District, located in the former industrial complex of Tallinn, which houses galleries, small shops, various creative companies, start-ups, and restaurants.

13:00-14:45 Lunch at the restaurant F Hoone, in the imposing century-old industrial building, being one of the phenomena of the Tallinn food scene

15:00-16:30 Get creative at the Creative City! Choose: Leather Crafting Workshop at Stella Soomlais / Chocolate Workshop in Chocokoo / Street Art Pioneer Tour of Telliskivi District.

16:45 Post-Tour to South Estonia begins!

2.5 hrs drive to Tartu, to Estonia's cultural "heart and soul."

Tartu hosts a varied calendar of plays, concerts, festivals, conferences, and sporting events throughout the year. It is also home to over 20 museums and has been part of the UNESCO Creative Cities network as an International City of Literature since 2015.

In 2024, Tartu was the European Capital of Culture, catching the eye of major publications such as National Geographic Traveller, which called it "one of the 30 most exciting destinations to visit in 2024."

19:15 Check-in to V Spa & Conference Hotel, 4-star hotel, located in the city center.

19:45 Dinner at Humal Bistro, by walking distance from hotel

Source: Hans Markus Antson

Saturday, Feb 1.

Breakfast at the hotel.

9:30 Guided tour to discover the charm of city known for its vibrant atmosphere and rich history.

10:45- 12:45 Guided tour in Estonian National Museum, the largest museum in Estonia with nearly 6,000 m² of exhibition space invites you to discover the everyday life of Estonians throughout history.

13:00-14:30 Lunch at TOKO restaurant, by the river Emajõgi

14:45- 16:15 Visit to TYPA Printing and Paper Arts Centre, located in a former boot factory. Here you can see how paper is made and admire paper sculptures, also we make something for ourselves.

16:30 Inspections of hotels in Tartu: Hotel Sophia, Hotel Lydia, Art Hotel Pallas

18:15 Walk to hotel, free time for spa

20:00 Dinner at restaurant Pompei, in the heart of Tartu Old Town, walking distance from hotel

Sunday, Feb 2.

Breakfast at hotel, check-out

Organized transfers:

08:30 Transfer for departures from Riga

13:00 Arrival to Riga airport

08:30 Transfer for departures from Tallinn

10:30 Arrival to Tallinn airport

Individual flights

Program is subject to change.