Tourest Hosted Buyer programme - FAM trip to North Coast of Estonia
Untouched Nature & Charming Manors
Dear Tourism Professional,
Estonian Travel & Tourism Association and Estonian Tourist Board/Visit Estonia in cooperation with airBaltic invite you to a FAM trip to Estonia in the framework of TOUREST 2025 Hosted Buyer Programme (HBP), from January 29th to Feb 2nd.
The Hosted Buyer Programme and FAM trip are targeted to the product managers and the
sales personnel dealing with potential sales to Estonia from the following markets: Finland,
Sweden, Norway, Denmark, Germany, Austria, Switzerland, the UK, Spain, Italy, the Netherlands and Belgium.
The programme consists of following events:
• Meet and do business with a varied selection of best suppliers for Estonia during the
TOUREST B2B Workshop, with around 40 suppliers from different parts of Estonia
• Conclude the busy day of business at the Get-together dinner with the local suppliers in a
relaxed and cosy atmosphere in a modern restaurant in Tallinn
• Explore our capital city Tallinn, where the WOW factor is the charming combination of a
unique medieval atmosphere and a very modern and tech-savvy society! For the returning participants we will certainly think of something new to see!
• But, in Estonia, there is much more to discover - you are invited to fun adventures outside
of the capital Tallinn, on post-tours.
Below you find your North Estonia programme, details will be added along the way.
Scroll down for more information and articles!
Source: Rauno Liivand
Welcome to Lahemaa National Park, Estonia’s largest and oldest national park on the North Coast, where nature and history converge in a breathtaking landscape! Located just an hour's drive from Tallinn, Lahemaa offers a serene escape into dense forests, dramatic coastal cliffs, boggy wetlands, and pristine rivers. This park isn’t just about natural beauty - it's also a treasure trove of Estonian cultural heritage, dotted with charming fishing villages, grand 18th-century manor houses, and some remnants of the Soviet era.
As we journey through Lahemaa’s diverse ecosystems, you’ll get a chance to immerse yourself in Estonia’s rich biodiversity, explore ancient forests, walk along boardwalks over misty boglands, and spot local wildlife, from majestic moose to a variety of bird species. Whether you’re a nature enthusiast, history lover, or simply seeking a peaceful getaway, Lahemaa promises a unique and unforgettable experience.
So, lace up your boots and get ready to discover the heart of Estonia’s wilderness!
Source: Mariann Liimal
Wednesday, Jan 29.
Individual arrivals according to the schedule to Tallinn airport or ferry terminal
Meet & greet by Tourest & Visit Estonia team members and transfer to Tallink City Hotel, in the heart of Tallinn
18:45 Hosted walk (5 minutes) to dinner restaurant for early arrivals
19:00 Welcome dinner at Radisson Collection Hotel, in the city center, newly opened 2023
Thursday, Jan 30.
Breakfast at the hotel
09:00 Organized transfer to Tourest B2B Workshop in PROTO invention factory
09:45-10:45 Destination Estonia: presentations by Visit Estonia, AirBaltic, Tallink and Proto
11:00-12:30 Workshop session I
12:30-13:30 Lunch on the spot
13:30-16:00 Workshop session II
16:00-16:30 Mix! Mingle! Snack!
16:30-17:10 Discover PROTO Invention Factory
17:15-17:45 Transfer to the hotels
18:45 Organized bus transfer to dinner
19:00-22:15 Tallinn City presents: Get Together Dinner with organizers and Estonian suppliers at Fotografiska restaurant, MICHELIN 2024 Green Star
22:30 Transfer to hotel
Overnight stay
Source: Virgo Haan
Friday, Jan 31.
Breakfast at the hotel
09:45 Check out and departure. Bring your luggage!
10:00 Tallinn: Medieval & Modern
Discover by foot the UNESCO-listed charming and cosy Old Town, surrounded by tower-dotted medieval city wall, the Dome Hill with viewing platforms and cathedrals, the Town Hall Square.
10:45 Stop and introduction to Olde Hansa, the medieval restaurant with authentic Hansa-era meals and drinks.
12:45 Bus pick-up and drive to Telliskivi Creative District, located in the former industrial complex of Tallinn, which houses galleries, small shops, various creative companies, start-ups, and restaurants.
13:00-14:45 Lunch at the restaurant F Hoone, in the imposing century-old industrial building, being one of the phenomena of the Tallinn food scene.
15:00-16:30 Get creative at the Creative City! Choose: Leather Crafting Workshop at Stella Soomlais / Chocolate Workshop in Chocokoo / Street Art Pioneer Tour of Telliskivi District.
16:45 Post-Tour to North Estonia begins!
Drive outside of Tallinn to the coastal side, on the way photostop at Kadriorg Park and Song Festival Grounds.
18:30 Dinner at Hiis restaurant, pure and wild flavors are brought together by Daanius Aas, who was awarded the Michelin Young Chef Award in 2023.
1 hour drive to Lahemaa National Park area
Check-in and overnight at Vihula Manor Country Club & Spa
Source: Malle Kolnes, Visit Estonia
Saturday, Feb 1.
Breakfast at the hotel.
9:20 Depart for the breathtaking Lahemaa National Park, located on Estonia's northern coast and is full of native forests, wetlands, and endless beaches.
10:00- 12:00 Embark on an exciting bog-shoeing adventure through the Viru bog. Immerse yourself in the peaceful beauty of the bog, surrounded by unique winter bog landscapes.
12:30 Savor a unique outdoor lunch at a forest restaurant, nestled in nature. Enjoy a memorable meal with the fresh air and scenic views of the wilderness.
14:15 Visit to Manors: Palmse Manor and Open-Air Museum, one of the grandest baroque mansions in Estonia. Sagadi manor, the thick-walled 18th century building with hotel and restaurant
16:15 Transfer back to Vihula Manor Country Club & Spa
16:30 Time to relax. Enjoy the Nordic Sauna Experience at Finnish Sauna, Russian Sauna or outdoor Hot Tub Sauna! Take your swimwear along!
19:00 Farewell dinner at Vihula manor restaurant
Overnight
Sunday, Feb 2.
Breakfast at hotel, check-out
10:00 Transfer back to Tallinn
11:30 Stops: ferry terminal, airport
Individual flights
Program is subject to change.
Source: Rauno Liivand
See where others are heading to explore the different parts of Estonia!
South- Cultural heritage and lively university town https://visitestonia.com/en/traveltrade/tourest-hosted-buyer-programme-south-estonia-tartu
West- Charming coastal landscapes and vibrant culture https://visitestonia.com/en/traveltrade/tourest-hosted-buyer-programme-west-estonia
Island Saaremaa- Junipers, windmills & island tranquility https://visitestonia.com/en/traveltrade/tourest-hosted-buyer-programme-island-saaremaa
Source: Martti Volt, Visit Estonia
Additional information:
For the bog shoe hike: as for clothing and footwear for the participants, we recommend dressing in layers according to the weather forecast for comfort. For the hiking trip, hiking boots or heelless rubber boots are suitable footwear. A small backpack is advised for personal belongings. It's also a good idea to bring spare socks and footwear in case your feet get wet and you want to change after the hike.
Your contacts:
Kaidi Kuusmann
Tourest Hosted Buyer Programme
Project Manager
TourestFAM@etfl.ee
Guide in Tallinn old town: Jaan-Laur Tähepõld, Jaan.laur.tahepold@gmail.com
Post-tour in Lahemaa:
Host: Ms Kadri Koor, Visit Estonia, +372 5305 5377, kadri.koor@eis.ee
English speaking tour guide: Aliis Hazlehurst Palo aliis.palo@gmail.com
Bog shoe hike by Wanderlust: Signe Ohakas, signe.ohakas@wanderlust.ee
Useful material
Last updated
01.02.2025