Tourest Hosted Buyer programme - FAM trip to North Coast of Estonia
Untouched Nature & Charming Manors
Dear Tourism Professional,
Estonian Travel & Tourism Association and Estonian Tourist Board/Visit Estonia in cooperation with airBaltic and Tallink Silja Line invite you to a FAM trip to Estonia in the framework of TOUREST 2026 Hosted Buyer Programme (HBP), from February 9-13.
The Hosted Buyer Programme and FAM trip are targeted to the product managers and the
sales personnel dealing with potential sales to Estonia from the following markets: Finland,
Sweden, Norway, Denmark, Germany, Austria, Switzerland, the UK, Spain, Italy, the Netherlands and Belgium.
The programme consists of following events:
• Discover Estonia beyond Tallinn- starting your experience with the pre-tours.
• Get-together dinner with the local suppliers in a relaxed and cosy atmosphere in a modern restaurant in Tallinn
•Meet and do business with a varied selection of best suppliers for Estonia during the TOUREST B2B Workshop, with around 30 suppliers from different parts of Estonia
• Explore our capital city Tallinn, where the WOW factor is the charming combination of a
unique medieval atmosphere and a very modern and tech-savvy society!
• Possible extensions for the weekend
Below you find your North Estonia programme, details will be added along the way.
Scroll down for more information and articles!
Photo author: Rauno Liivand
Welcome to Lahemaa National Park, Estonia’s largest and oldest national park on the North Coast, where nature and history converge in a breathtaking landscape! Located just an hour's drive from Tallinn, Lahemaa offers a serene escape into dense forests, dramatic coastal cliffs, boggy wetlands, and pristine rivers. This park isn’t just about natural beauty - it's also a treasure trove of Estonian cultural heritage, dotted with charming fishing villages, grand 18th-century manor houses, and some remnants of the Soviet era.
As we journey through Lahemaa’s diverse ecosystems, you’ll get a chance to immerse yourself in Estonia’s rich biodiversity, explore ancient forests, walk along boardwalks over misty boglands, and spot local wildlife, from majestic moose to a variety of bird species. Whether you’re a nature enthusiast, history lover, or simply seeking a peaceful getaway, Lahemaa promises a unique and unforgettable experience.
So, lace up your boots and get ready to discover the heart of Estonia’s wilderness!
Photo author: Mariann Liimal
Monday, Feb 9
Individual arrivals according to the schedule to Tallinn airport or ferry terminal
Welcome dinner for early arrivals TBA
Tuesday, Feb 10- Pre tours to destinations!
Breakfast at the hotel, check-out
Depart for the breathtaking Lahemaa National Park, located on Estonia's northern coast and is full of native forests, wetlands, and endless beaches.
Embark on an exciting bog-shoeing adventure through the Viru bog. Immerse yourself in the peaceful beauty of the bog, surrounded by unique winter bog landscapes.
Savor a unique outdoor lunch at a forest restaurant, nestled in nature. Enjoy a memorable meal with the fresh air and scenic views of the wilderness.
Visit to Manors: Palmse Manor and Open-Air Museum, one of the grandest baroque mansions in Estonia. Sagadi manor, the thick-walled 18th century building with hotel and restaurant
Transfer and check-in to Vihula Manor Country Club & Spa
Time to relax. Enjoy the Nordic Sauna Experience at Finnish Sauna, Russian Sauna or outdoor Hot Tub Sauna! Take your swimwear along!
Farewell dinner at Vihula manor restaurant
Photo author: Rauno Liivand
Wednesday, Feb 11
Breakfast at the hotel, check-out
Half day in North-Estonia, TBA
Arrive back to Tallinn and dinner
Thursday, Feb 12- Workshop day
Breakfast at the hotel
1 hr guided walk to discover the UNESCO-listed charming and cosy Old Town, surrounded by tower-dotted medieval city wall, the Dome Hill with viewing platforms and cathedrals, the Town Hall Square.
Destination Estonia: presentations
Workshop session I
Lunch on the spot
Workshop session II
Transfer to the hotels
Organized bus transfer to dinner
Tallinn City presents: Get Together Dinner with organizers and Estonian suppliers at TBA
Photo author: Mariann Liimal
Friday, Feb 13
Breakfast at the hotel, check-out
Morning flights or optional guided tours to discover districts, like
- Telliskivi Creative District, located in the former industrial complex of Tallinn, which houses galleries, small shops, various creative companies, start-ups, and restaurants.
- Rotermann Quarter
- Kadriorg Palace and Park, to see the most famous sights located in the park: Catherine's Palace, Swan Pond and President's Office.
Program is subject to change.
Photo author: Rasmus Jurkatam
Kindly note the following:
- Attending the programme
If your schedule is tight, you’re welcome to join a shorter version of the programme: arrive the evening before the workshop and stay with the group until the end.
- Extended stay
If you’d like to extend your stay and explore Estonia a bit longer, Visit Estonia will be happy to arrange your return flight for a later date. Please note that any additional accommodation or services during the extended period will be at your own expense, though we can help negotiate a more favorable hotel rate.
- Clothing and Footwear
We recommend dressing in layers for comfort, based on the weather forecast. For the hiking trip, suitable footwear includes sturdy hiking boots or flat rubber boots. A small backpack is useful for carrying personal items. It’s also wise to pack an extra pair of socks and shoes, in case your feet get wet and you’d like to change after the hike.
Your contacts:
Kaidi Kuusmann
Tourest Hosted Buyer Programme
Project Manager
TourestFAM@etfl.ee
Useful material
Last updated
03.12.2025