Tourest Hosted Buyer programme -FAM trip to island Saaremaa

Junipers, windmills & island tranquility

Dear Tourism Professional,

Estonian Travel & Tourism Association and Estonian Tourist Board/Visit Estonia in cooperation with airBaltic and Tallink Silja Line invite you to a FAM trip to Estonia in the framework of TOUREST 2026 Hosted Buyer Programme (HBP), from February 9-13.
The Hosted Buyer Programme and FAM trip are targeted to the product managers and the
sales personnel dealing with potential sales to Estonia from the following markets: Finland,
Sweden, Norway, Denmark, Germany, Austria, Switzerland, the UK, Spain, Italy, the Netherlands and Belgium.

The programme consists of following events:

• Discover Estonia beyond Tallinn- starting your experience with the pre-tours.
• Get-together dinner with the local suppliers in a relaxed and cosy atmosphere in a modern restaurant in Tallinn
•Meet and do business with a varied selection of best suppliers for Estonia during the TOUREST B2B Workshop, with around 30 suppliers from different parts of Estonia
• Explore our capital city Tallinn, where the WOW factor is the charming combination of a
unique medieval atmosphere and a very modern and tech-savvy society!
• Possible extensions for the weekend

Below you find your island programme, details will be added along the way.

Scroll down for more information and articles!

Photo author: Anna Ovsjankina

Saaremaa, Estonia's largest island, is a destination rich with natural beauty, intriguing history, and unique local culture. Known for its rugged coastlines, juniper trees and traditional villages, Saaremaa offers travelers a peaceful retreat and a deep dive into Estonia's heritage. Here, you can explore ancient medieval castles, marvel at rare geological formations, and relax in serene spas. Whether you're hiking through untouched landscapes, visiting the charming capital of Kuressaare, or savoring local delicacies, Saaremaa promises an unforgettable experience. This trip will introduce you to the island's heart and culture, revealing why Saaremaa is one of the Baltic region's friendly hidden gems.

Photo author: Marko Palm

Monday, Feb 9

Individual arrivals according to the schedule to Tallinn airport or ferry terminal

Welcome dinner for early arrivals TBA

Tuesday, Feb 10- Pre tours to destinations!

Breakfast at the hotel, check-out

Programme on island Saaremaa, TBA

Overnight in Georg Ots Spa Hotel, within a stone's throw of the medieval castle in the heart of Kuressaare.

Photo author: Alar Truu

Wednesday, Feb 11

Breakfast at the hotel, check-out

Half day in Saaremaa, TBA

Arrive back to Tallinn and dinner

Thursday, Feb 12- Workshop day

Breakfast at the hotel

Tallinn: Medieval & Modern

1 hr guided walk to discover the UNESCO-listed charming and cosy Old Town, surrounded by tower-dotted medieval city wall, the Dome Hill with viewing platforms and cathedrals, the Town Hall Square.

Destination Estonia: presentations

Workshop session I

Lunch on the spot

Workshop session II

Transfer to the hotels

Organized bus transfer to dinner

Tallinn City presents: Get Together Dinner with organizers and Estonian suppliers at TBA

Photo author: Robert Lindström

Friday, Feb 13

Breakfast at the hotel, check-out

Morning flights or optional guided tours to discover districts, like

Telliskivi Creative District, located in the former industrial complex of Tallinn, which houses galleries, small shops, various creative companies, start-ups, and restaurants.
Rotermann Quarter
Kadriorg Palace and Park, to see the most famous sights located in the park: Catherine's Palace, Swan Pond and President's Office.

Program is subject to change.

Photo author: Rasmus Jurkatam

Kindly note the following:

Attending the programme
If your schedule is tight, you’re welcome to join a shorter version of the programme: arrive the evening before the workshop and stay with the group until the end.

Extended stay
If you’d like to extend your stay and explore Estonia a bit longer, Visit Estonia will be happy to arrange your return flight for a later date. Please note that any additional accommodation or services during the extended period will be at your own expense, though we can help negotiate a more favorable hotel rate.

Clothing and Footwear
We recommend dressing in layers for comfort, based on the weather forecast. For the hiking trip, suitable footwear includes sturdy hiking boots or flat rubber boots. A small backpack is useful for carrying personal items. It’s also wise to pack an extra pair of socks and shoes, in case your feet get wet and you’d like to change after the hike.

Your contacts:

Kaidi Kuusmann
Tourest Hosted Buyer Programme
Project Manager
TourestFAM@etfl.ee