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Saaremaa ladies in traditional clothes in wintery landscapeSource: Alar Truu

Tourest Hosted Buyer programme -FAM trip to island Saaremaa

Junipers, windmills & island tranquility

Dear Tourism Professional,

Estonian Travel & Tourism Association and Estonian Tourist Board/Visit Estonia in cooperation with airBaltic invite you to a FAM trip to Estonia in the framework of TOUREST 2025 Hosted Buyer Programme (HBP), from January 29th to Feb 2nd.
The Hosted Buyer Programme and FAM trip are targeted to the product managers and the
sales personnel dealing with potential sales to Estonia from the following markets: Finland,
Sweden, Norway, Denmark, Germany, Austria, Switzerland, the UK, Spain, Italy, the Netherlands and Belgium.

The programme consists of following events:

• Meet and do business with a varied selection of best suppliers for Estonia during the
TOUREST B2B Workshop, with around 40 suppliers from different parts of Estonia
• Conclude the busy day of business at the Get-together dinner with the local suppliers in a
relaxed and cosy atmosphere in a modern restaurant in Tallinn
Explore our capital city Tallinn, where the WOW factor is the charming combination of a
unique medieval atmosphere and a very modern and tech-savvy society! For the returning participants we will certainly think of something new to see!
• But, in Estonia, there is much more to discover - you are invited to fun adventures outside
of the capital Tallinn, on post-tours.

Below you find your island programme, details will be added along the way.

Scroll down for more information and articles!

Windmills in Saaremaa

Source: Anna Ovsjankina

Saaremaa, Estonia's largest island, is a destination rich with natural beauty, intriguing history, and unique local culture. Known for its rugged coastlines, juniper trees and traditional villages, Saaremaa offers travelers a peaceful retreat and a deep dive into Estonia's heritage. Here, you can explore ancient medieval castles, marvel at rare geological formations, and relax in serene spas. Whether you're hiking through untouched landscapes, visiting the charming capital of Kuressaare, or savoring local delicacies, Saaremaa promises an unforgettable experience. This trip will introduce you to the island's heart and culture, revealing why Saaremaa is one of the Baltic region's friendly hidden gems.

Wintery Saaremaa cliff

Source: Marko Palm

Wednesday, Jan 29.

Individual arrivals according to the schedule to Tallinn airport or ferry terminal

Meet & greet by Tourest & Visit Estonia team members and transfer to Nordic Hotel Forum,  in the heart of Tallinn 

18:45 Hosted walk (5 minutes) to dinner restaurant for early arrivals

19:00 Welcome dinner at Radisson Collection Hotel, in the city center, newly opened 2023

 

Thursday, Jan 30.

Breakfast at the hotel

08:45 Organized transfer to Tourest B2B Workshop in PROTO invention factory 

09:45-10:45 Destination Estonia: presentations by Visit Estonia, AirBaltic, Tallink and Proto 

11:00-12:30 Workshop session I

12:30-13:30 Lunch on the spot

13:30-16:00 Workshop session II

16:00-16:30 Mix! Mingle! Snack! 

16:30-17:10 Discover PROTO Invention Factory 

17:15-17:45 Transfer to the hotels

18:30 Organized transfer to dinner 

19:00-22:15 Tallinn City presents: Get Together Dinner with organizers and Estonian suppliers at Fotografiska restaurant, MICHELIN 2024 Green Star                                                                                   

22:30 Transfer to hotel

Proto Invention Factory

Source: Virgo Haan

Friday, Jan 31.

Breakfast at the hotel

10:00 Check out and departure. Bring your luggage! 

10:15 Tallinn: Medieval & Modern

Discover by foot the UNESCO-listed charming and cosy Old Town, surrounded by tower-dotted medieval city wall, the Dome Hill with viewing platforms and cathedrals, the Town Hall Square.

11:30 Stop and introduction to Olde Hansa, the medieval restaurant with authentic Hansa-era meals and drinks.

12:45 Bus pick-up and drive to Telliskivi Creative District, located in the former industrial complex of Tallinn, which houses galleries, small shops, various creative companies, start-ups, and restaurants. 

13:00-14:45 Lunch at the restaurant F Hoone, in the imposing century-old industrial building, being one of the phenomena of the Tallinn food scene.

15:00-16:30 Get creative at the Creative City! Choose: Leather Crafting Workshop at Stella Soomlais / Chocolate Workshop in ChocokooStreet Art Pioneer Tour of Telliskivi District.

16:45 Post-Tour to island Saaremaa begins!

Transfer to Tallinn airport

18:30-19:20   Flight Tallinn-Kuressaare

Transfer to GOSPA, check-in

20:30 Dinner at restaurant Hafen, Visit Saaremaa representative will join you

Wintery Saaremaa sled ride

Source: Alar Truu

Saturday, Feb 1.


Breakfast at the hotel.

10:00 Depart for Kuressaare city tour included castle visit

13:00 Lunch at Söstar kitchen & bar, new place at city centre

15:00 Check-in to Grand Rose Spa Hotel, in the centre of Kuressaare

Relax and enjoy Spa and Sauna Centre

19:00 Dinner and local drinks degustation at restaurant Saaremaa Veski,  located in a unique windmill in Kuressaare (from 1899).

Overnight

Sunday, Feb 2.

06:45 Check-out, bbox included

07:00 Transfer to Kuivastu Harbour (1 hr drive)

08:30- 08:57 Kuivastu-Virtsu ferry

Bus transfer to Tallinn, approx 1 hr 40 minutes

Departures

 

Program is subject to change.

Wintery Kuressaare castle view

Source: Visit Saaremaa, Kristina Mägi

See where others are heading to explore the different parts of Estonia!

North- Untouched Nature & Charming Manors https://visitestonia.com/en/traveltrade/tourest-hosted-buyer-programme-north-coast-of-estonia

South- Cultural heritage and lively university town https://visitestonia.com/en/traveltrade/tourest-hosted-buyer-programme-south-estonia-tartu

West- Charming coastal landscapes and vibrant culture https://visitestonia.com/en/traveltrade/tourest-hosted-buyer-programme-west-estonia

Estonian map

Source: Martti Volt, Visit Estonia

Your contacts:

Kaidi Kuusmann
Tourest Hosted Buyer Programme
Project Manager
TourestFAM@etfl.ee

Guide in Tallinn old town: Vidrik Korp, vidrik.korp@gmail.com

Hosting the post-tour:
Ms Kristiina Kästik, Visit Estonia, +372 508 8769
Ms Kristina Mägi, Visit Saaremaa, kristina.magi@visitsaaremaa.ee

Useful material