Where to find the best souvenirs in Estonia
From tasty treats to high-quality handicrafts and clothes, you'll find something special to remind you of your trip when you're shopping in Estonia.
No one's judging if you really want another magnet for your fridge.
But souvenirs should be one-of-a-kind, something you'd be hard-pressed to find anywhere else in the world.
The best Estonian souvenirs will remind you of your trip for years to come— or at least bring a smile to your face while you nibble away. Whether your tastes run avant-garde or traditional, you'll have fun shopping for souvenirs in Estonia.
Start your souvenir shopping in Tallinn
Visit one of Tallinn's malls to check off all the gifts on your list in one go.
While most shopping centers in Estonia host large international brands, you'll also find local chains and restaurants. Many of them also have play areas for children, movie theaters, and essential shops, like grocery stores, pharmacies, tailors, and dry cleaners.
In Tallinn, most shopping centers are also conveniently located, so you can easily duck in if the weather chases you inside. For example, Rocca al Mare Shopping Center is near the Open Air Museum and the Tallinn Zoo; Viru Keskus and Solaris are both downtown; and Nautica is near the ferry port.
Photo author: Hans Markus Antson
Tasty treasures and Estonian delicacies
Shop for delicious local foods to take home at the corner grocery or farm stores around the country. Check the counters at local bakeries for goods wrapped to travel. Specialized stores, like Kalev chocolate stores, Nopri's dairy shop, and the Moe Distillery, are worth checking out for a tasty treat to take home to your loved ones.
What to buy
Marzipan: Marzipan is one of the oldest sweets made in Estonia. Despite its high sugar content, it was once believed to have healing properties. Maiasmokk Cafe on Pikk Street in Tallinn's Old Town is well known for its marzipan painting classes, and you can purchase cute marzipan figurines to take home.
Honey: If you happen to spend your Christmas with an Estonian family, then there's a high likelihood that you'll be gifted a pot of honey sourced from a local beekeeper. Grocery stores even sell local honey mixed with blueberries or other wild berries. Add a package of Estonian herbal tea and a handmade mug, and you've got the perfect souvenir to remind you of Estonia on a chilly evening back home.
Black bread: There's only so far you can travel with a fresh loaf of bread before it goes stale, but if you are looking to take back a yummy gift that is uniquely Estonian, then black bread it is. We recommend going for artisanal bread when possible, but you can easily pick up a loaf at your local corner store. Even Tallinn's airport stocks black bread at the souvenir shop next to the gates!
Chocolates and sweets: The simplest souvenir guaranteed to please most tastebuds is a bar of chocolate from the famous Kalev factory. Kalev brand stores operate in Tartu, Tallinn, Narva, Kuressaare, and Pärnu. In Tartu, look for sweets at one of the most romantic cafes in town, Werner, and in Haapsalu, head to Müüriääre bakery.
Estonian distillations: The legendary Vana Tallinn liqueur can be purchased in any supermarket, but sea buckthorn schnapps, rhubarb wine, craft beer, or craft gin make for even more unique souvenirs. Look for craft gin at Junimperium Distillery, which is located in Tallinn's Telliskivi area.
Photo author: Renee Altrov
Heirloom-quality handicrafts
Handicraft skills were once essential to life in a rural society, so when shopping in Estonia, you'll find many handicraft shops showcasing beautiful home goods, such as baskets, rugs, wooden utensils, and embroidered linens.
In search of high-quality linen products and handicrafts?
Then head to Tallinn's Old Town and visit the medieval Masters' Courtyard and the romantic St. Catherine's Passage. Along the wall of the Old Town, you will come across numerous shops selling scarves, sweaters, mittens, hats, and socks made of pure wool, even in the middle of summer.
Photo author: Silver Raidla, Visit Haapsalu
Handicraft stores in Estonia
Buy woven rugs, knit scarves and sweaters, linen towels, and leather goods made by local craftspeople
Luxurious local cosmetics
Estonian cosmetics brands are known for natural, high-quality ingredients.
JOIK is probably the most famous Estonian cosmetics brand, producing a line of natural cosmetics and scented candles. TurBliss is an Estonian cosmetics brand known for products made from peat. Nurme makes 100% natural and organic cosmetic products for women, men, and even babies. Lumi cosmetics contain plant extracts and biologically active substances, including many from Estonian forests, that act like magic on the skin. You can find them on cosmetics shelves in shopping centers and supermarkets around Estonia.
Photo author: Priidu Saart
Recreate your Estonian spa experience at home
Did your trip include a visit to a spa? Many spas sell soaps, shampoos, oils, and lotions made right here in Estonia, including Hoia, Aesti, Luuv, and more. Add a luxurious linen robe and a sachet of lavender from Hiiumaa, and you can make your home spa just as relaxing as the one you visited in Estonia.
Here are a few ideas for souvenirs from Estonia to help you recreate the spa experience at home:
- Masks and scrubs made with therapeutic mud from Estonia's famous bogs
- Scented soaps made with organic ingredients, such as sea buckthorn, lavender, and peat
- Products made from juniper, such as sauna whisks or hand creams
Estonian fashion and jewelry design
There are plenty of places in Estonia where you can shop for quality designer items, buy a vintage dress, or select the perfect minimalist jewelry to complete the outfit.
Discover local designers
Several designers, like Reet Aus, KENA, and Haruu, specialise in sustainable fashion. They have either a zero-waste ethos or small workshops that benefit local communities or both.
One popular Estonian fashion brand, Ivo Nikkolo, can be found at several large shopping centers in Tallinn, including Ülemiste Keskus.
Estonia also has many independent fashion designers: Diana Arno, Iris Janvier, Pohjanheimo, Piret Ilves, Tiina Talumees, Oksana Tandit, Lilli Jahilo, Marimo, Kristiina Viirpalu, and Embassy of Fashion. Since Estonian designers sew collections in small batches, your outfit will be 100% exclusive.
Photo author: Hans Markus Antson
A souvenir guaranteed to fit in your suitcase
Get acquainted with the work of almost 80 different artists in A-Gallerii, a store for designer jewelry from Estonia in Tallinn's Old Town. The store also has a historical corner that has been used as an exhibition hall since 2005.
Tallinn Design House, located in the Rotermann quarter, showcases local creativity. Sales income is invested in various projects that introduce Estonian design to international audiences. Solaris Shopping Center is also a great place to shop for Estonian-designed fashion and jewelry.
Photo author: Krõõt Tarkmeel, Visit Tallinn
Make your own souvenir and learn a new skill in the process
Participate in one of these hands-on workshops during your trip!
Get inspired
Last updated
06.05.2025