The shop at the Open Air Museum always sells genuine and thematic goods. It is home to a network of handicraft specialists, some of whose work is only available here. 

The shop sells: linen textiles, wool knits, rag rugs, lace tablecloths, stylish and practical crockery, organic sweets, herbal teas and honey, a small selection of spirits, folk and ethnic music, publications of the Estonian Open Air Museum, handicraft books, souvenirs, ethnic dolls, handicraft goods, handicraft (belts, bags, stockings and socks, jewellery, etc.), sauna goods, textiles with ethnic patterns and much more!