Visit Estonia Treasure Hunt 2025
Visit Estonia is thrilled to invite you to take part in a challenge!
Visit Estonia, Finnair and BOLT present:
Embark on an adventure, where travel professionals and influencers will uncover the secrets of Estonia, gamified!
Estonia - a country that calls out to culture scouts, natural nomads and flavour seekers! Estonia is a nation built by centuries of change and of different rulers. It's Baltic meets Nordic. It's Europe meets the East. Its medieval architecture and future technology. It’s abundant diversity and rich history awaiting exploration.
This Treasure Hunt offers a unique opportunity to experience Estonia's stunning landscapes, innovative makers' mindset, and rich cultural heritage, all while engaging in a thrilling, gamified exploration and hunt for clues. Don't miss out on this extraordinary journey to discover the vibrant and ever evolving capital Tallinn, the historical layers of Estonia where traditional culture is mixed with brand new. To explore the islands where time goes to rest and and to enjoy the beauty of the endless coastline. To admire the magnificent manor houses or to dive deep into the wellness joy of Estonian spas. To get outdoorsy with a bog hike, paddle board or just savour their way through the delicious gastronomy scene.
Let the next adventure be Estonia!
#treasurehuntestonia
Photo author: Visit Saaremaa
The programme:
The Treasure Hunt will lead contestants into a world of exciting adventures just beyond Tallinn!
The exploration brings the teams to Prangli, Estonia's northernmost island, where its rural ruggedness provides a great contrast to Tallinn and creates a perfect backdrop for looking for the clues! Then to the lush Lahemaa National Park with seaside villages, endless hiking trails, pinetree filled sandy beaches and historical manor houses. Or Rummu Quarry - almost a secret among the travel tips near Tallinn - where an underwater prison and surreal landscapes captivate the visitors. And naturally, Tallinn's street corners provide a selection of discoveries too - that is saved for last!
Be ready to get active, creative and open minded - adventure awaits!
The flights arrive by the evening of 15th June (Sun) and return on the 20th June (Friday). The hunt begins on the 16th and ends in the afternoon of the 19th!
The first night in Tallinn is old town hotel Nunne, the 2nd night in Vihula Manor Country Club, the 3rd in a seaside spa hotel LaSpa, followed by hotel nights in Tallinn - Mövenpick and Radisson Collection.
19th June evening is reserved for the winner team to enjoy an exclusive activity and a Michelin star dinner in Tallinn in NOA Chef's Hall, located in a picturesque spot at the seaside in Pirita area of Tallinn. The rest of the teams just take it easy that day.
Photo author: Ken Mürk, Visit Estonia
The package for the winners includes:
- June 19th: a lux wellness activity on the last day of the Treasure Hunt trip + dinner in a Michelin star restaurant Noa Chef's Hall
- 2026: an additional prize trip with flights included during the 8th June sauna celebration, 2 nights hotel accommodation with exclusive wellness experiences!
There will also be prizes for:
* daily winners of the greatest social media engagement (one of the competing teams)
* the viewers and followers on social media - a hefty Estonian wellness products' basket await!
* contestants answering correctly the daily polls
More detailed info follows - stay tuned!
#treasurehuntestonia
Photo author: Visit Estonia
Your contacts:
Visit Estonia
Kristiina Talisainen
Kristiina.Talisainen@eis.ee
Martinengo Communications
Lucrezia Martinengo
lucrezia.martinengo@martinengocommunication.com
Finnair:
Roig Sanchez Javier Javier.RoigSanchez@finnair.com
Pajari Heidi Heidi.Pajari@finnair.com
Gaming:
360 Degrees
BOLT, for car shares, scooters, taxis and food delivery
We will engage also Italian Estonia - experts for insider tips during the contest as your support.
Meet Davide and Andrea!
Be part of the challenge:
- contest period: June 15 - 20 (action 16 - 19)
- launched: March
- prize granted to the team scoring the most points
- the prize consists of two parts: a luxurious activity on the evening of June 19th + a Michelin star dinner for the winning team + additional wellness trip in 2026 for the 8th of June Sauna celebration!
Terms and conditions:
- Visit Estonia keeps the right to select participants according to relevant criteria
- Visit Estonia assembles teams based on variety
- Tour operators are selected based on already focusing on selling North Europe, Scandinavia or with a potential to include Estonia to their portfolio
- Social media influencers are selected based on relevance to the destination values, style and social media engagement numbers for both personal and company accounts
- Tour operators are required to create an itinerary, using parts of the Treasure Hunt trip, for their customers afterwards
- Drivers' licence is a big plus
- open mind and adventurous soul required
#treasurehuntestonia
Photo author: Visit Estonia
Last updated
16.05.2025