
Swedish FAM trip Oct 15 - 18 2025
Visit Estonia welcomes the Swedish FAM group to West-Estonia!
Swedish 2025 FAM trip Oct 15 - 18
Visit Estonia is delighted to greet You in Estonia and call out to culture scouts, natural nomads and flavour seekers! A country where the social influencers are centuries old, where attitudes merge a Nordic mindset with medieval mystery, where the fast food comes as fast as it grows and where fewer crowds lead you to deeper conversations.
This time we set out to introduce our westcoast and from the group visit angle. The west is known for serene coastal sites, lots of Swedish heritage and as a lovely spa getaway. We hope that you will enjoy the discovery of the small town laid back atmosphere of Haapsalu, the taste of tiny cafes and the promise of various festivals. Below you will find your programme, details will be added along the way.
Tallink Silja Line is happy to provide you a cruise from Stockholm to Tallinn, along with meals (dinner and breakfast) and Visit Estonia - the return flights to Stockholm or Göteborg and the programme in Estonia - the schedules you will also find below.
Scroll down for more information and articles!

Photo author: Visit Estonia
Your programme:
DAY 1: Wednesday, Oct 15th
Courtesy of Tallink Silja Line:
16:00 meeting the group in Stockholm, terminal Värtahamnen - group check-in together with Niklas Lennartson from Tallink Silja
17:30 a glorious departure onboard the Baltic Queen ferry, Stockholm - > Tallinn D Terminal
Drink at the Conference Centre
18:30 Buffet dinner, followed by an evening with exploring the ship, shows etc
Overnight in single cabins.

Photo author: Visit Estonia
DAY 2: Thursday, Oct 16th
07:00 - 10:00 premium breakfast at the ship
10:45 Baltic Queen arrives to Tallinn Harbour D Terminal, where a bus awaits for stacking the luggage; Visit Estonia rep Kristiina Talisainen welcomes the group.
The exploration day starts 11:15, after a short walk from the harbour, with a visit to the newly opened quirky PoCo, a pop art museum followed by a lunch in the Rotermann area, a former derelict industrial district, now home to a new bustling inofficial city centre.
12:30 lunch in Fume, a brand new restaurant in the freshly open Golden Gate building
14:00 drive on to Haapsalu
15:40 on the way, a pop in for a tour to Momu - a fun collection of historical cars from different eras
17:00 transfer to Haapsalu, to hotel Hestia. The group will be met by Visit Haapsalu's rep Riina Simmer.
Check in and settling in the hotel, starting with a site inspection Hestia Hotel Haapsalu Spa
19:00 dinner in Haapsalu, walking to cafe Wiigi.

Photo author: Rivo Veber
DAY 3: Friday, Oct 17th
09:00 checked out, luggage to the bus;
The group will be met by a tour guide.
Exploring the resort town Haapsalu, with landmarks like the Episcopal Castle or the seaside promenade with the Tshaikovski bench. Ilon Wikland invites to the childhood dreamy setting and the railway station showcases historical glory of train travel. Also, we will be popping by a place that tells the Coastal Swedes' story that is so characteristic to the area.
12:00 end of tour, drive on to Padise
13:00 Lunch in Padise Kastell
14:00 tour in Padise Monastery, ~30min
Drive on along the western coast with the next stop in the controversial Rummu Quarry (a no-go zone of recent, but now a very interesting place to visit with unique landscape, underwater prison and water activities). 15:00 tour in Rummu
After, a transfer to the LaSpa hotel on the sandy beach shores of the North coast - Laulasmaa, where we also stay overnight. Check in ~17:15, time for a site inspection and/or spa. Bring a swimsuit! Kristiina from Visit Estonia will join in.
20:00 dinner inhouse, the LaSpa restaurant Wicca.

Photo author: Rivo Veber
DAY 4: Saturday, Oct 18th
Good morning, early birds!
We know it’s an early start, but today’s programme is designed to make the most of your final hours in Estonia. Expect a fast-paced experience that will leave you energized before heading to the airport.
07:30 breakfast
09:00 checked out
Drive to the magnificent Keila-Joa Waterfall and Schlossfall Castle, a quick tour around.
11:00 a colourful outdoor lunch in Meremõisa RMK camping site, arranged by Metsaköök. Quick but sweet!
12:15 departure -> off to Tallinn. This is a point where we need to keep our punctuality :)
12:50 arrival to Tallinn Airport, checking in
14:35 and 14:50 return flights

Photo author: Visit Estonia
Your travel schedule:
Oct 15th (Wed) Tallink Silja ferry Baltic Queen 17:30 from Stockholm, Oct 16th arrival in Tallinn D Terminal at 10:45
Oct 18th (Sat) 14:50 Ryanair flight Tallinn - Stockholm Arlanda; arrival 16:55
14:20 SAS Tallinn - Stockholm- Göteborg; arrival 16:30

Photo author: Rivo Veber
Your contacts:
Kristiina Talisainen
B2B Marketing
Visit Estonia / Estonian Tourist Board
Kristiina.Talisainen@eis.ee, mob: 00372 5288088
Tallink Silja
Esa Grönvall Esa.Gronvall@tallinksilja.com
Niklas Lennartsson niklas.lennartsson@tallinksilja.com
Aviareps, Visit Estonia representative in Sweden
Josipa Bakovic JBakovic@aviareps.com
Pamela Pizarro PPizarro@aviareps.com
Service providers:
MK Autobuss for bus transfer info@mkautobuss.ee
PoCo Pop Art Museum, helen@poco.art
Momu Museum, open for group tours only, momu@momu.ee
Hestia Hotel Haapsalu krista.hein@hestiahotels.com
Visit Haapsalu - info and questions about guides, attractions etc www.visithaapsalu.com/en
Rummu Quarry Girts Pukitis girts@rummu.ee
Padise Monastery info@padise.ee
LaSpa Hotel Helen.Vipper@laspa.ee
Guide Katrin Roomet, Keila-Joa tour in english, but does swedish tours in Tallinn too: katrin.roomet@gmail.com
Metsaköök outdoor lunch, Hele-Mai Alamaa +372 527 0918 helemai.alamaa@gmail.com
Last updated
20.10.2025