Swedish 2025 FAM trip Oct 15 - 18

Visit Estonia welcomes the Swedish FAM group to West-Estonia!

Swedish 2025 FAM trip Oct 15 - 18

Visit Estonia is delighted to greet You in Estonia and call out to culture scouts, natural nomads and flavour seekers! A country where the social influencers are centuries old, where attitudes merge a Nordic mindset with medieval mystery, where the fast food comes as fast as it grows and where fewer crowds lead you to deeper conversations.

This time we set out to introduce our westcoast and potentially, from the group visit angle. The west is known for serene coastal sites, lots of Swedish heritage and as a lovely spa getaway. We hope that you will enjoy the discovery of the small town laid back atmosphere of Haapsalu, the taste of tiny cafes and the promise of various festivals. Below you will find your programme, details will be added along the way.

Tallink Silja Line is happy to provide you a cruise from Stockholm to Tallinn, along with meals (dinner and breakfast) and Visit Estonia - the return flights to Stockholm (or Copenhagen or Göteborg) - the schedules you will also find below.

Scroll down for more information and articles!

Photo author: Visit Estonia

Your programme:

DAY 1: Wednesday, Oct 15th

Courtesy of Tallink Silja Line:

16:00 meeting in Stockholm, terminal Värtahamnen
17:30 a glorious departure by Tallink Silja Line ferry, Stockholm
Drink at the Conference Centre

18:30 Buffet dinner, followed by an evening with exploring the ship, shows etc,

Overnight in single cabins.

Photo author: Visit Estonia

DAY 2: Thursday, Oct 16th

07:00 - 10:00 premium breakfast at the ship

10:45 Baltic Queen arrives to D Terminal in the ferry harbour, where a bus awaits

The day starts with a visit to the newly opened quirky PoCo, a pop art museum followed by a lunch in the Rotermann area, a former derelict industrial district, now home to a new bustling inofficial city centre.
Drive on to Haapsalu, along the way a stop at MoMu - a quick visit to a museum full of motoring artefacts.

Check in and settling in the hotel Hestia Hotel Haapsalu Spa. Option to use their wellness area - bring a swimsuit!

19:00 dinner in Haapsalu

Photo author: Rivo Veber

DAY 3: Friday, Oct 17th

Exploring the resort town Haapsalu, with landmarks like the Episcopal Castle or the seaside promenade with the Tshaikovski bench. Ilon Wikland invites to the childhood dreamy setting and the railway station showcases historical glory of train travel. Also, we will be popping by a place that tells the Coastal Swedes' story that is so characteristic to the area.
Lunch in Haapsalu.
Drive on along the western coast with the next stop in the controversial Rummu Quarry - a no-go zone of recent, but now a very interesting place to visit with unique landscape, underwater prison and water activities.

After discovering some more of the area, we will check in the LaSpa hotel on the sandy beach shores of the North coast - Laulasmaa, where we also stay overnight.

19:00 dinner in either LaSpa restaurant Wicca or elsewhere in the region.

Photo author: Rivo Veber

DAY 4: Friday, Oct 18th

Morning spent discovering some more of the western coastal area. Attractions include Padise Monastery and the glorious Keila-Joa Waterfall and Schlossfall Castle.

12:50 arrival to Tallinn Airport, checking in
14:50 return flight

Photo author: Visit Estonia

Your travel schedule:

Oct 15th (Wed) Tallink Silja ferry Baltic Queen 17:30 from Stockholm, Oct 16th arrival in Tallinn D Terminal at 10:45

Oct 18th (Sat) 14:20 Ryanair flight Tallinn - Stockholm Arlanda; arrival 16:35

Photo author: Rivo Veber

Your contacts:

Kristiina Talisainen
B2B Marketing
Visit Estonia / Estonian Tourist Board
Kristiina.Talisainen@eis.ee, mob: 00372 5288088

Tallink Silja
Esa Grönvall Esa.Gronvall@tallinksilja.com
Niklas Lennartsson niklas.lennartsson@tallinksilja.com

Aviareps, Visit Estonia representative in Sweden
Pamela Pizarro
PPizarro@aviareps.com