Visit Estonia 2026 rep agencies' meet-up, June 14-18
2026 representatives' meet-up, June 14 - 18, vol 6
Visit Estonia 2026 rep agencies' meet-up
We are delighted to announce the Team Estonia get-together taking place 14th - 18th June!
This will be the 6th edition of our meet-ups, bringing together our B2B representation agencies, PR agencies, Visit Estonia market managers, media team, and thematic coordinators.
Some of you are already familiar with many corners of Estonia, while for others this will be your very first visit. This time, we are heading to the traditional heart of South Estonia and Setomaa - a region known for its UNESCO-listed singing tradition, hilly landscapes, and rural charm. As before, there will be plenty of opportunities to experience the destination hands-on, but also time to learn from one another’s experiences in promoting Estonia. And yes, some homework awaits, as per usual.
Scroll down to explore the itinerary (details will be added gradually) and read more about the destination we’re heading to!
NB! June offers Estonia’s longest daylight hours, perfect for enjoying the famous white nights, but the weather can also be a little moody. We recommend packing a waterproof jacket and something warm just in case; surprises are always possible, especially during longer outdoor stays. And - comfy footwear to venture in the nature plus swimear for sauna opportunities.
Our team is confident that, just like previous meet-ups, we’re in for a great time together!
Your itinerary:
Sunday, June 14th / the arrival day
Individual arrivals.
We allow ourselves to assume that you are experienced enough to either take a taxi or public transport to the hotel (15min).
We recommend downloading the BOLT app (that is available also in several other countries), this Estonian platform gets you a car with very reasonable prices. BOLT stop is just opposite the exit of Tallinn Airport's Arrival hall (marked with green Bolt signage).
Check in to Swissotel Tallinn.
The hotel is located in the city centre's business area, about 15min walk from the old town, but a hop away from department store Stockmann and shopping centre Viru Keskus (that also features a food court).
The hotel also has a wellness area with a pool and saunas, so if you have time - bring swimwear.
For a nightcap - their 30th floor bar Horisont with great views over Tallinn!
For the early arrivers, a tip is the nearby Päris Restaurant & Bakery - for example for a Sunday brunch 11 - 15.
On this Sunday, your only task is to arrive!
Photo author: Visit Estonia
Monday, June 15th / The Seminar Day
Checked out from the hotel, heading to a full day seminar for some brain crunch.
9:15 gathering at the lobby, Visit Estonia reps await. Luggage to the bus.
Venue: Maarjamäe Castle (museum) looking out on to the Pirita seaside promenade.
Later arrivals: please come straight to the venue, suitcase can be stored in the bus.
The assignment - we'd like you to help answer, in regards to your markets:
Where is the real growth coming from?
Where are we missing opportunities?
What has actually changed in traveler behavior?
What is the one opportunity we are not using enough yet?
What should we STOP / START / SCALE this or next year?
And please also reflect briefly on business tourism - what makes sense and where is the potential?
To keep the pace dynamic, most slots are 15 min.
Markets with two agencies get 20 min to share their insights together.
Please send your presentation in PPT (HERE the base you can use if needed) latest one week before the meet-up (Friday is perfectly fine) to Kristiina.Talisainen@eis.ee.
Seminar Programme:
10:00 - 10:20 Visit Estonia (20 min) / Agnia Nast
10:25 - 10:40 Germany (15 min)
10:40–11:00 UK (20 min)
11:00–11:15 Norway (15 min)
11:15–11:30 US (15 min)
11:30–11:45 Japan (15 min)
11:45–12:00 the Netherlands (15 min)
12:00–12:15 Italy (15 min)
12:15–13:30 Lunch (1 h 15 min)
13:30–14:15 Museum intro (45 min)
Afternoon session
14:20–14:35 Spain (15 min)
14:35–14:50 Finland (15 min)
14:55–15:15 Sweden (20 min)
15:15–15:30 Latvia (15 min)
15:30–15:45 Switzerland (15 min)
15:45–16:15 Amadeus (30 min)
PS Visit Estonia as well as some more people from the sector are expected to attend - all to learn from the insights straight from the sources.
16:30 bus transfer 2,5hrs onwards to Tartu!
19:00 check in to V spa hotel in the city center. The hotel spa is under renovation at this time, to enjoy the wellness facilities one must return some other time 😊
19:45 short walk to dinner
20:00 Dinner at TOKO Restaurant, on the banks of the Emajõgi River
Photo author: Mart Vares
Tuesday, June 16th / Day in the South
South Estonia is a place where time slows down and nature gently takes the lead - rolling hills, deep forests, lakes wrapped in morning mist, and villages where traditions are still lived, not staged. At its heart lies the Seto Kingdom, a culturally rich borderland where ancient songs echo through generations, faith and folklore intertwine, and a strong sense of identity shapes everyday life. It’s a landscape of quiet encounters with heritage, with nature, and with yourself.
We will dive into the setting to have a front seat in the experience, guided by a local - Helen.
09:30 the day of exploration starts. Check out from V Spa Hotel, drive to Värska town (1 h 15 min).
10.45 stop at Värska Orthodox Church, a unique example of authentic orthodox architecture
11.45-13.00 Värska Farm Museum, a gateway to the Seto culture, showcasing a life of a wealthy Seto farm from 1920s.
Quick refreshment and coffee stop in next door Café Seto Tsäimaja, with a nice opportunity to invest in local souvenirs😊
13.00 20min drive to a home-restaurant Maagõkõnõ, where we get handy in sõir-making workshop - a traditional local cottage cheese dish - and taste a Seto style lunch.
15.30 next up Old Jüri`s Soap Chamber, where we will meet Estonia’s first and only male soap-maker. What makes his soaps special, is the holy water from the nearby Pechory Monastery, which supposedly cleanses you from all the earthly sins😊.
16.15 30min drive to Obinitsa Museum, where dressing up like a true “Seto” can be tried.
18.00 Visit to Ilmaveere - a new venue and culture hub in South Estonia, owned by a celebrity couple of an actor and a singer
18.45 off to our housing: Setomaa Turismitalu where we also have dinner and can enjoy traditional sauna. It will be as rural as it gets - be ready!
Optional activity for the sleepless – midnight hike to Meremäe viewing tower to fully immerse into the nordic white nights and escape the mosquitoes, as they don’t fly in such heights 😊.
Photo author: Hans Markus Antson
Wednesday, June 17th
Day in South Estonia - programme continues with nature encounters.
9:00 Day starts from the Seto region towards Taevaskoda, one of the most attractive sites in Southern Estonia. The sandstone outcrops and the ancient river form the most beautiful part of the Ahja River Landscape Reserve.
10:00 We will divide into two groups and switch activities:
- guided forest immersion trip to experience the forest from a different perspective.
- a relaxed boat ride on the riverboat Lonny, enjoying the views on the unique sandstone outcrops of the Ahja River and listening to some stories about the area. With some luck, you may also spot various bird species during the ride, from common ducks and herons to the very rare South Estonian beauty, the colourful kingfisher.
12:45 We will gather as a group and take a short bus ride to a RMK site of Valgesoo bog and hiking area, where a forest restaurant lunch setting will be waiting for us.
PS! The Valgesoo watchtower is located in the Valgesoo bog, one of the 20+ places recommandable to discover in South Estonia and is especially suited to all nature enthusiasts.
14:15 bus departure back to the capital - get ready for a longer (3h) trip where you can catch up with your emails, daily scrolling portion or just a nap😊
Some of you will be leaving on the evening flights, and we will wave to them at Tallinn Airport.
For those staying overnight in Tallinn:
17:30 Check-in at Hyatt Place Tallinn, a newly opened (late 2025) hotel on the city harbour's side, about 10min walk to the old town.
Short walk for dinner in Kalaranna area.
19:00 Dinner at restaurant KOGU, offering a mix of local produce and Estonian and Baltic culinary traditions.
Photo author: Katrin Laurson
Thursday, June 18th
09:30 a small smoothie workshop, introducing drinkmaking out of Estonian green superfoods and locally sourced ingredients.
10:30 onwards Individual departures back home.
PS The organiser reserves the right to make changes to the programme.
Your contacts: Visit Estonia team
Photo author: Visit Estonia
Last updated
18.06.2026