
Press trips for media
To inspire members of the media and influencers and to introduce the best of Estonia, we organise individual and group press trips.
Press trip criteria
Dear journalist / content creator! Before applying for a press trip, please read our criteria to find out if you qualify.
- You represent media from one or more of our key markets: Finland, Sweden, Latvia, Germany, United Kingdom, Italy, Spain, USA (exceptions can be made for well-known TV shows or high-visibility national media in other countries).
- If you are a social media influencer (blogger, vlogger, Instagrammer), you have a significant number of followers in Europe, USA.
- You can demonstrate that your audience is curious, open-minded and interested in or are frequent international travellers.
- Your channel/platform is preferably related to nature, authentic culture, or food.
- Your content will be published within 12 months of your visit.
- If you are a journalist, you will need to submit a commissioning letter from your editor on their letterhead confirming intent to publish your feature or article along with a recent copy of the publication itself
Please contact for a press trip at least four weeks before your trip. As our primary goal is to assist members of the media who can provide editorial coverage on Estonia, please understand that we may not be able to accommodate spouses, children or accompanying visitors. Signatures of all media trip participants are requested to acknowledge their arrival in Estonia.

Photo author: Rivo Veber
Press trip assistance
- Itineraries based on your interest.
- Interview opportunities with Estonians.
- Reimbursement for up to 3 nights of accommodation in Estonia, local transport, entrance to attractions and some dinner/lunch opportunities.
- Reimbursement for international travel costs (case by case).
- Images and video footage of Estonia.

Photo author: visit estonia
Apply for a press trip
The Estonian Tourist Board understands and appreciates the value of media coverage and is pleased to offer press trip support to journalists, bloggers, and photographers.
Please note that press trip hosting is limited this year. Therefore, we kindly ask you to contact our media team directly and include the most important details in your request:
- Name of publication(s) where coverage is produced
- A description of the audience and the publication’s reach
- Editorial focus and story angle

Photo author: Ken Mürk
Last updated
30.04.2025