About us
Take a peek behind the scenes of Estonia’s official tourism website! Learn more about the organization that promotes Estonia to foreign markets.
Visit Estonia introduces Estonia to the world
The national Visit Estonia site is maintained by the Tourism Department of the Estonian Business and Innovation Agency.
The Visit Estonia site is the nation’s official tourism portal, showcasing the country as a diverse and attractive travel destination. In addition to English, the site is available in Estonian, Finnish, Latvian, and German. It offers plenty of images and videos, along with articles that provide inspiring yet practical information on Estonian culture, nature, food, events, and tourism services. Basically, it's a one-stop shop for visitors planning — or dreaming about — an unforgettable trip to the country.
Visit Estonia is the world’s largest and most popular tourism website for the foreign market about Estonia, attracting almost 8 million visitors each year.
How does information find its way onto the site?
Visit Estonia provides a central portal for information about tourism products and services in Estonia.
Any business in the tourism sector can showcase itself on Visit Estonia, which is free to use. To do this, they must first ensure their products and services meet our guidelines, then register as a website user. They can then enter their information. A regional representative then verifies the information before publishing it.
Local destination management organizations, or DMOs, play a key role in both checking information and bringing new businesses and their products and services to the site.
How are articles produced for the site?
DMOs are also our main partners, providing content and recommendations for articles to be published on the site. The professional associations and federations that unite Estonia’s tourism companies are another important source of content. We also draw on the expertise of Visit Estonia’s theme leaders (nature tourism, food tourism, and event & cultural tourism) to create articles.
Professional content writers turn places, products, and services into easy-to-read texts, providing copy in their own language. Doing this for us in Finnish is Paula, while in English it’s Hillary, in Estonian it’s Terttu, in German it’s Felix, and in Latvian it’s Ilze. Their extensive experience living and/or traveling in Estonia makes them well qualified to promote the country.
Photo author: Tanel Meos
What else does Visit Estonia do?
Apart from managing a multilingual tourism website, Visit Estonia cultivates Estonia’s reputation as a travel destination worth visiting and supports the tourism sector by developing products and services.
We organize marketing campaigns in target markets important to Estonia and periodically run campaigns in all destinations with direct connections, as well as carry out special projects to raise Estonia’s international profile. To ensure that journalists from influential publications, travel agents, wholesalers, and tour operators around the world are informed about Estonia, we bring them to the country on familiarization trips, organize our own international business events, and represent Estonia at major business events, often involving tourism businesses and destinations as partners.
We work with international tourism networks, arrange tourism surveys, and offer development programs and training sessions for Estonian tourism businesses.
Contact us
If you’d like to learn more about the website (or anything else we do), have questions, or are interested in working with us, feel free to contact us!